Essence of Life distributes their line of Nutraceutical supplements called Jiva. The Jiva message is centered on how reducing chronic inflammation is the key to feeling healthy as reducing chronic inflammation may help many of the various ailments or diseases in the body. The natural products in Jiva Supplements have been shown by many Clinical Studies conducted by Jiva Researchers and third party finding to reduce chronic inflammation.

Dr. Nair originally tasked KathodeRay with making their web site more informative and easier to navigate. KathodeRay Media currently works with Jiva on an ongoing basis to coordinate all media placements, public relations and promotion of Jiva Supplements and Kiss Your Life Hello an online radio show hosted by Dr. Vijaya Nair including advertisements, websites, email newsletters, blog and social networks.