Buy in Greene is an initiative of the Greene County Legislature that encourages Greene County residents to shop and enjoy recreation locally.

KathodeRay Media's first focus was to get buy-in from the business owners themselves. Then our message to the consumer was focused on how little changes in spending habits can make a huge difference in the local economy.

Our branding awareness included billboard advertising, signs that were erected throughout the county on county property, an extensive web site, television commercial, t-shirts, stickers, brochures and shopping bags. Promotional materials were handed out at strategic events. Rack cards were distributed to individual businesses with a sticker that was to be placed on their entryway to remind customers to Think BiG.