Digital Marketing & Inbound
Inbound marketing is an approach that focuses on being customer-centric, and creating marketing that people love. It’s process entails attracting strangers, converting visitors to leads, closing leads to customers, and finally delighting customers so they become promoters.
Leverage the reach and attraction power of social media, eNewsletters, search engine optimization and online advertising to maximize the effectiveness of your marketing budget. We’ll work with you to determine the best combination of traditional and inbound marketing techniques to build customer relationships and attract new business. Let’s talk about a plan that’s right for you.
Instead of bombarding customers with email lists and cold calls, inbound marketing focuses on creating educational content that pulls people from your buyer personas to your website to learn more about topics they’re interested in. Our inbound marketing experts will sit down with you, develop an inbound marketing plan, and identify what will work best for your specific business.
Considering your buyer personas and the buyer journey, we’ll work to create targeted content that answers your customers’ basic questions and needs. There are several different types of content that is useful in any inbound marketing strategy. The types of content that we help create includes:
Parts of an Inbound Marketing Strategy:
Integral in inbound marketing is a collective strategy. Utilizing the different parts that help create cohesion is how KathodeRay Media is able to impact its clients’ marketing strategies. Below are a few of the key parts to building an effective inbound marketing strategy.
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Inbound Marketing Resources
Learn more about what Inbound Marketing is and how it can help you gain more customers: