Digital Marketing & Inbound

Inbound marketing is an approach that focuses on being customer-centric, and creating marketing that people love. It’s process entails attracting strangers, converting visitors to leads, closing leads to customers, and finally delighting customers so they become promoters.

Digital Marketing

Leverage the reach and attraction power of social media, eNewsletters, search engine optimization and online advertising to maximize the effectiveness of your marketing budget. We’ll work with you to determine the best combination of traditional and inbound marketing techniques to build customer relationships and attract new business. Let’s talk about a plan that’s right for you.

Inbound Marketing

Instead of bombarding customers with email lists and cold calls, inbound marketing focuses on creating educational content that pulls people from your buyer personas to your website to learn more about topics they’re interested in. Our inbound marketing experts will sit down with you, develop an inbound marketing plan, and identify what will work best for your specific business.

inbound marketing process

Content Creation

Considering your buyer personas and the buyer journey, we’ll work to create targeted content that answers your customers’ basic questions and needs. There are several different types of content that is useful in any inbound marketing strategy. The types of content that we help create includes:

  • Blogs
  • Ebooks
  • Checklists
  • Guides
  • Templates
  • Whitepapers

Parts of an Inbound Marketing Strategy:

Integral in inbound marketing is a collective strategy. Utilizing the different parts that help create cohesion is how KathodeRay Media is able to impact its clients’ marketing strategies. Below are a few of the key parts to building an effective inbound marketing strategy.

From our Blog
  • 10 Steps to Creating an Effective Web Presence

    10 Steps to Creating an Effective Web Presence
    An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business: 1. Be Present It may seem…

Inbound Marketing Resources

Learn more about what Inbound Marketing is and how it can help you gain more customers:

Inbound Marketing Certification
100 Inbound Marketing Content Ideas
What are the Benefits of an Inbound Marketing Strategy?

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