PPC Management

Through online advertising, companies can acquire leads from potential customers. KathodeRay Media will help you drive traffic to your website through Google AdWords and Bing Ads. These advertising platforms attract people that are searching for relevant services or products, and draw them to them to your website.

Forms of PPC Advertising

Search Advertising

Both Google AdWords and Bing Ads offer advertising through each network’s search platform. By bidding on keywords, your ads compete in an “auction” against competitors in order to attract potential customers that are searching for your products or services.

Display Advertising

In Google AdWords and Bing Ads, display advertising allows you to feature a variety of ads that will appear on relevant websites throughout the internet. The ads can be targeted towards interests, manually placed on relevant sites, or target specific demographics. We’ll determine that best route for advertising on the display network and then create the ads.


Remarketing is a form of display advertising that allows companies to target people that view your website. By determining which pages you want the ads to target and placing a remarketing tag on your website, we display ads for your business in attempt to regain interest from potential customers.

From our Blog

Our Process

Our experts will work with you determine an advertising budget, and discuss your marketing goals. Using those goals, we’ll recommend the types of PPC advertising that will work the best to accomplish your goals. Once the campaign is live, we make necessary changes and send clients a monthly report indicating changes made, and key metrics that reflect each campaign’s performance.

Advanced PPC Strategies:

For clients that’d like a higher return on investment, we offer more advanced PPC strategies, which includes:

  • Creation of Landing Pages for Different Ad Groups
  • Call tracking
  • Customer match: Advertising to your email contacts through Gmail
  • More daily management
  • Additional testing: Dynamic ads, pivot tables, etc.

Other PPC Strategies

Our capabilities expand beyond just Google AdWords and Bing Ads. KathodeRay Media can conduct PPC campaigns for various social media advertising networks such Facebook, Twitter, and LinkedIn.

Social Media Advertising

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Learn Pay-Per-Click!

Check out these helpful resources to help you get familiar with pay-per-click and how it works!