Work / Small Business
Our Small Business Marketing Agency helps private companies in specialty niches attract profitable customers. Our priority is keeping your small business top-of-mind while your team is hard at work.
We work best with small businesses that have 10 – 100 employees. If your company has a Marketing Director, we can handle tasks they don’t have time for. If you don’t have one, our team can be your complete in-house marketing team.
When we work with a new client, we start by creating a marketing plan and then once it is developed then we manage the full program for your company. (Including any media placements) We work within a pre-defined annual budget. If your company has access to co-op funds we will leverage them for you.
Our Small Business Marketing Method
Our three-step method is proven to attract new clients to your business:
1. Define your ideal customers. We Begin figuring out your best customers by answering “Who does my team enjoy working with?”. If possible, it is helpful if you can run a report to determine which products and services are the most profitable. Then we breakdown who usually purchases those products and define your delivery or service area, either by zip codes or a radius. We will easily have three ideal customer “profiles” that we use in the next step.
2. Get the word out at the right time. Your customers are predictable. They have the same problems to solve, sometimes at the same time of year. We use these problems as your starting point, creating a list of solutions for each month or quarter.
3. Keep in touch with your customers. Do you feel like (or heard from your boss) that your marketing isn’t working? It’s likely that you aren’t keeping in touch with your customers. We make sure your company is sending emails, and your social channels have a recent posts. Even a small reminder from your company, each week, can keep you top of mind.
Not ready to reach out?
That’s totally cool with us. If you are in the DIY stage of your marketing plan, we have a bunch of tips, articles and other information to share.