Work / Public Health and Awareness

Want to create public health campaigns that gets noticed? KathodeRay can help! Our team of experts specializes in developing creative and impactful campaigns that raise awareness, change behavior, and improve health outcomes.

From messaging and design to media planning and implementation, we will help you achieve your goals.

Effecting change

Public health campaigns are strategic initiatives aimed at promoting and protecting the well-being of communities by raising awareness, influencing behavior, and encouraging positive health outcomes. These campaigns address a wide range of issues, from preventing the spread of infectious diseases to promoting healthy lifestyles and advocating for public policies that support overall community health.

Some examples include:

  • Vaccine awareness
  • Diabetes awareness
  • Breast cancer awareness
  • Vaping
  • Harm reduction

Crisis management

Public health campaigns also play a crucial role in crisis management, responding to disease outbreaks, natural disasters, or other emergencies. Rapid dissemination of accurate information is essential to curb the spread of diseases and mitigate public health threats.

By combining education, outreach, and advocacy, these campaigns empower individuals to make informed choices about their health while contributing to the overall well-being of communities on a broader scale.

If you’re looking for a partner that can help you achieve your public health goals, check out our project examples and services. Then set-up a free consultation with us.

Reducing Harm caused by Opioids and Fentanyl since 2017

Fentanyl Awareness Video and Mobile Mock-upKathodeRay Media’s Public Health and Awareness campaigns are dedicated to making an impact on communities and the lives affected by opioid use disorder.

Our team has extensive knowledge placing, negotiating, and optimizing media buys around opioid use disorder campaigns. Our creative includes branding and messaging, video production, collateral production, social media campaigns, programmatic advertising, OTT, TV, radio, and print advertisement,

We have worked closely with many organizations including Greene County Rural Health Network, Greene County Public Health Department, HEALing Communities Study in Columbia and Greene Counties, Greener Pathways, and Columbia-Greene Addiction Coalition.

View Campaigns

Advertising Campaign, Planning, Creative & Management

Advertising Campaign, Planning, Creative & Management

Harm Reduction | Greene County Public Health

Greene County Public Health Harm Reduction Collateral Materials

Advertising Campaign, Planning, Creative & Management

Sleep Education Program | Wake Up and Learn

Advertising Campaign, Planning, Creative & Management

Collateral Materials | Community Action

Community Action Collateral Materials

Advertising Campaign, Planning, Creative & Management

50 Years T-Shirt | Greene County Family Planning

Advertising Campaign, Planning, Creative & Management

Community Outreach | Columbia Greene Addiction Coalition

Columbia Greene Addiction Community Outreach

Advertising Campaign, Planning, Creative & Management

Save a Life: Carry Naloxone | Columbia-Greene Addiction Coalition

Narcan print collage

Advertising Campaign, Planning, Creative & Management

Community Awareness | Greener Pathways

Greener Pathways Community Awareness

Advertising Campaign, Planning, Creative & Management

Stop and Check for Fentanyl | Greene County Public Health

Check for Fentanyl - print collage

Brand Creation and Messaging

Work sample from Sleeping Around Podcast
Sleeping Around Podcast
The Sleeping Around Podcast changed hosts, after 58 episodes. With this host change there is also a content change as well. They are still discussing sleep and health but not so much music, wine, and spirits. As a result the former logo with a record in the center, didn't work as well. This new logo conveys nighttime to morning with its coloring. The iconography incorporates headphones to represent the podcast. The two pillows with zzz's represent the two hosts, as well as sleep.
Work sample from Family Planning | Greene County, NY
Family Planning | Greene County, NY
We had the pleasure of working with Greene County's Family Planning department in celebrating their 50th anniversary by creating a new logo. Our challenge was to incorporate the generic county seal into the design while maintaining a friendly and approachable feel, as opposed to a corporate one. To achieve this, we opted to utilize the county's existing color palette and developed a family icon featuring a parent holding a baby, coupled with a warm and casual font.
Work sample from Damm Good Sleep
Damm Good Sleep
Dr. Anne Marie Morse had a great name for her personal brand - DAMM Good Sleep. But she needed a look for her brand that would be professional yet approachable. She wanted a little bit of fun and edginess while still keeping the design simple and easy to apply to things like hats and t-shirts. We created a logo to do just that. With clean lines and only two colors, this design is easily recognizable whether printed or embroidered - and visually conveys her mission to help everyone appreciate a good night's sleep!
Work sample from Spiritual Awareness and Healing | His Person
Spiritual Awareness and Healing | His Person
Every now and again, we are called to help someone realize their personal mission. This brand is just that. We interpreted words and feelings into a simple elegant logo. The goal? For "Everyone to Feel the Weight of this World Lifted from their Shoulders and Replaced with the Peace of God."
Work sample from Harm Reduction Awareness | Greene County Public Health
Harm Reduction Awareness | Greene County Public Health
Overdosing from drugs laced with fentanyl is a nationwide epidemic. Unfortunately, the overdose rate in Greene County, New York has been increasing dramatically. The reason? It’s hard to tell the difference between drugs laced with fentanyl and those that aren’t. Our team helped Greene County Public Health get the word out that fentanyl test strips are available for FREE. This brand treatment conveys to "Stop and Check for Fentanyl". Lives depend on our target audience taking the next step to get the test strips. Shown is the logo on a sticker that was designed to be placed in public restrooms, as part of our grassroots outreach.
Work sample from Healthy Living Awareness | Wake Up and Learn
Healthy Living Awareness | Wake Up and Learn
Wake Up and Learn promotes awareness that a good night’s sleep is important for teens and kids. The logo we created for them is fun and inviting. Why? We provide easy to understand tips for teens, kids and parents, but want to keep the tone fun, so they hear the advice. The organization also helps educators spot when their students are lacking sleep. If there is a sleep disorder discovered, the underlying causes can be addressed, helping the student be successful and happy.
Work sample from Recovery Awareness | Columbia-Greene Addiction Coalition
Recovery Awareness | Columbia-Greene Addiction Coalition
Columbia and Greene counties established a coalition to combat the stigma of addiction. As they formed, their workgroup wanted a distinctive logo and brand identity. In the design, we wanted to convey hope, stability, and a bright future.
Work sample from Recovery Services | Greener Pathways
Recovery Services | Greener Pathways
Greener Pathways’ mission? To guide families and individuals who are suffering from opioid addiction through recovery. Based in Greene and Columbia Counties of New York - their logo reflects the hope and healing that can be achieved through recovery.
Work sample from Community Outreach | Community Action of Greene County NY
Community Outreach | Community Action of Greene County NY
Communication Action of Greene County offers community and emergency service programs. Primarily for low-income and vulnerable individuals and families to help them achieve self-sufficiency. In short, they provide a helping hand to those in need. Although they are part of a larger organization, they wanted a logo that was unique to them.

Social Media Strategy & Campaigns

View full work sample from Donation Campaign | Community Action of Greene County
Donation Campaign | Community Action of Greene County
View full work sample from Social Ad - 50th Year Celebration | Greene County Family Planning
Social Ad - 50th Year Celebration | Greene County Family Planning

Social Media Strategy & Campaigns

Sleep Education Program | Wake Up and Learn

Wake Up and Learn Social Posts

Social Media Strategy & Campaigns

Donation Campaign | Community Action of Greene County

Social Media Strategy & Campaigns

Social Ad - 50th Year Celebration | Greene County Family Planning

Website Design & Development

View full work sample from Public Health | Columbia County NY Public Health
Public Health | Columbia County NY Public Health
View full work sample from Opioid Data Dashboard | Hudson River Appraisal Group
Opioid Data Dashboard | Hudson River Appraisal Group
View full work sample from Recovery Awareness | Columbia-Greene Addiction Coaltion
Recovery Awareness | Columbia-Greene Addiction Coaltion
View full work sample from Disability Advocate, Resources and Services | COARC
Disability Advocate, Resources and Services | COARC
View full work sample from Social Services Organization | Greene County Rural Health Network
Social Services Organization | Greene County Rural Health Network

Website Design & Development

A Good Night's Sleep! | Damm Good Sleep

Website Design & Development

Public Health | Columbia County NY Public Health

Website Design & Development

Opioid Data Dashboard | Hudson River Appraisal Group

Website Design & Development

Recovery Awareness | Columbia-Greene Addiction Coaltion

Website Design & Development

Emergency Services | Greenport Rescue Squad

Website Design & Development

Public Health Advocacy and Support | NYSACHO

Website Design & Development

Spiritual Awareness and Healing | His Person

Website Design & Development

Disability Advocate, Resources and Services | COARC

Website Design & Development

Social Services Organization | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

View full work sample from Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network
Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network
View full work sample from Digital Ad - Vaping | Greene County Rural Health Network
Digital Ad - Vaping | Greene County Rural Health Network
View full work sample from Digital Ad - Check for Fentanyl | Greene County Public Health
Digital Ad - Check for Fentanyl | Greene County Public Health

Pay-Per-Click & Digital Advertising

Harm Reduction | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

Digital Ad - Vaping | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

Digital Ad - Check for Fentanyl | Greene County Public Health

Photography & Videography

View full work sample from COVID is Still with Us - Flu Spanish | Greene County Public Health
COVID is Still with Us - Flu Spanish | Greene County Public Health
View full work sample from COVID is Still with Us - Diabetes | Greene County Public Health
COVID is Still with Us - Diabetes | Greene County Public Health
View full work sample from COVID is Still with Us - High Blood Pressure | Greene County Public Health
COVID is Still with Us - High Blood Pressure | Greene County Public Health
View full work sample from COVID is Still with Us - COVID and Flu Vaccinations | Greene County Public Health
COVID is Still with Us - COVID and Flu Vaccinations | Greene County Public Health
View full work sample from Harm Reduction | Columbia-Greene Addiction Coalition
Harm Reduction | Columbia-Greene Addiction Coalition
View full work sample from Stop and Check for Fentanyl | Greene County NY Public Health
Stop and Check for Fentanyl | Greene County NY Public Health
View full work sample from Stop and Check for Fentanyl Video 2 | Greene County NY Public Health
Stop and Check for Fentanyl Video 2 | Greene County NY Public Health
View full work sample from COVID-19 Vaccine Campaign | Greene County Rural Health Network
COVID-19 Vaccine Campaign | Greene County Rural Health Network

Photography & Videography

Harm Reduction | Greene County Public Health

Photography & Videography

COVID is Still with Us - Flu Spanish | Greene County Public Health

Photography & Videography

COVID is Still with Us - Diabetes | Greene County Public Health

Photography & Videography

COVID is Still with Us - High Blood Pressure | Greene County Public Health

Photography & Videography

COVID is Still with Us - COVID and Flu Vaccinations | Greene County Public Health

Photography & Videography

Harm Reduction | Columbia-Greene Addiction Coalition

Photography & Videography

Stop and Check for Fentanyl | Greene County NY Public Health

Photography & Videography

Stop and Check for Fentanyl Video 2 | Greene County NY Public Health

Photography & Videography

COVID-19 Vaccine Campaign | Greene County Rural Health Network

Photography & Videography

Anti-Stigma Campaign | Greener Pathways

Email Campaigns and Nurturing Workflows

Email Campaigns and Nurturing Workflows

Donation Newsletter | Community Action

Community Action Email
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