Eddie joined the KathodeRay team as a summer intern when he turned 15. Focusing on social media, his first project success significantly improved both the followers and messaging for the Teen Awareness program (RAPP) of the Greene County New York Public Health Department. He also gained skills updating WordPress plugins and the WordPress application to keep our client’s websites current and compliant with best-practices.
With these skills in place, Eddie’s next year was focused on upgrading our older client websites to comply with Google’s search preference for secured sites. Installing these SSL certificates demands both technical accuracy and attention to detail – two valuable skills that Eddie has added to his digital marketing tool-set.
When Eddie isn’t interning at KathodeRay, he attends Greenville High School and competes in Cross County and Track team events. He spends his winters snowboarding on Windham Mountain and creating original beats and music when not on the slopes.
Social Media and Technology Intern
Kat’s interest in psychology, history, and art prompted her interest in advertising. In 2013, she pursued her higher education in Chicago allowing her to delve into the city’s natural landscape for everything marketing. While studying Advertising at Columbia College Chicago, Kat found her natural strengths were strategizing and writing.
Originally from the Catskills, Kat moved back to New York in 2018 to pursue her career on the east coast. At KathodeRay Media, Kat’s position is multi-faceted, but her focus is in search engine optimization, copywriting, and pay-per-click advertising. She embraces new challenges and enjoys learning and growing in an ever-evolving industry.
Her other passions include going to art shows, cooking and entertaining, staying up to date on current politics, listening to spooky podcasts and keeping up with technology and business trends.
Digital Marketing Specialist
Karen graduated from the prestigious Pace University Lubin School of Business with a Bachelor’s Degree in Global Marketing Management. Born in Mexico, she is fluent in Spanish (spoken and written) and has been a Hudson Valley native since the age of six.
As a Digital Marketing Strategist, Karen adds significant value in the areas of Content Marketing and Social Media engagement – creating compelling messaging on items of interest to specific customer groups.
An avid Healthy Lifestyle enthusiast before joining KathodeRay, Karen leveraged her publishing background to create influencer-blog content promoting events for the active-lifestyle watch brand G-Shock, and Vans (Shoes inspired by Skaters and Bold Originality). Her stories have also been featured on multiple music and arts websites.
Karen combines her passions for marketing and healthy living in a work-life balance that ranges from working out and running a local book club in Beacon, NY, to traveling to unique destinations across the country and around the world.
Karen Mendoza Luis
Director of Digital Marketing
Michele has been designing websites since she realized the family farm didn’t have one. She received her Bachelors in Creative Writing and History from Lycoming College in Pennsylvania, then a Masters in Publishing from Emerson in Boston. After freelancing in web and graphic design in Rochester, NY, she’s glad to be back in the Hudson valley area, using her expertise at KathodeRay while continuing to expand her skills.
In her free time, Michele enjoys reading and working in the orchards. She is also interested in language and astronomy.
Sara Beth is a marketing professional and conscientious designer with high standards for excellence.
Drawing on over two decades of design experience and a fine art background, Sara Beth produces clean, commanding visual elements for both web and print. She is left-handed and decidedly right-brained. She enjoys writing original content and combining traditional and digital media. When it comes to strategizing, Sara Beth embraces the challenge to always improve on marketing results. She derives great satisfaction from producing a high-quality product and takes pride in applying her knowledge of inbound marketing to produce measurable results for clients.
When she’s not at the computer, Sara Beth is soaking in the sun. She loves taking long walks with her smooth coat collie, or stepping into the saddle and riding a good, sensible trail horse. She also enjoys writing fiction and oil painting.
Sara Beth graduated Summa cum Laude and Phi Beta Kappa, earning her Bachelor of Arts in Departmental Art at the University at Albany. She is HubSpot certified for Inbound, HubSpot Software, Inbound Sales, Contextual Marketing, and Hubspot Partnership. She is also Google Ads certified for Search, Display and Mobile.
Sara Beth Jonassen
Inbound Strategist and Graphic Designer
Chelsea’s unique background in graphic design, web design and website programming has made her an asset to KathodeRay. Her capacity to coordinate different phases of various projects and tie them into the project end-result helps create a superior finished product that incorporates current trends.
Chelsea’s responsibilities vary widely, from visually designing new websites to creating print materials. In addition to design tasks, she also closely monitors websites in development to ensure brand consistency and an exemplary user experience.
Chelsea is an artist in her spare time and enjoys photography as well as working with charcoal, graphite and paint. She also is actively involved in the dog show community with her Italian Greyhounds and belongs to/serves on several committees of both national and local purebred dog organizations – which have helped her hone her management, coordination, and communication skills.
Chelsea has an Associate of Arts in Fine Art from Columbia-Greene Community College in Hudson, NY.
Visual Experience Designer
Mark joined KathodeRay with over 25 years of experience in marketing & selling products and service-solutions to businesses, consumers, and government agencies. He has led creative & production teams in advertising, technology, manufacturing, and distribution companies from start-ups to major industry players.
Mark’s diverse skill-set enables him to understand a client’s business holistically, identify goals and challenges, and develop campaigns that deliver measurable results and tangible return on investment. A life-long producer, Mark finds the ‘Inherent Truth’ within a product or service, then creates the compelling story of its value and benefit to the specific needs of your most desirable customers.
Mark was born in Catskill, NY, and grew up in Greene County. After receiving his Bachelor’s Degree in History, Literature, Theatre, & Music, he relocated to Central New York in 1985. There he worked with both small specialty businesses and iconic brands like: Acer, Canon, Epson, Garmin, HP, Kodak, Lexar, Nikon, Olympus & SanDisk. He now applies the acumen and experience he gained nationally, to serving the needs of organizations seeking to compete in a digital age.
Mark is delighted to be back in Greene County, and bullish about growing the economy of the Hudson Valley. A singer/songwriter since high school, with more performances than he’d prefer to admit, Mark refers to himself as a ‘recovering musician’ who enjoys mentoring young writers, players, and producers at every opportunity. He is an avid amateur historian, anglophile, and fan of Public Broadcasting. He and his wife Nancy are very active in AKC Conformation Competition: Breeding and exhibiting their nationally ranked Saint Bernards and Norwich Terriers, and; Producing annual Saint Bernard Specialty dog shows.
Mark A. Gustavson
Vice President, Strategic Development
Kathleen is a consummate businesswoman with a gift for seeing the ‘big picture’ and achieving results. Combined with an affinity for combining the latest technology and marketing trends with superior messaging, this unique hybrid of talent has helped her offer marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace.
Since founding KathodeRay Media in 1997, she has created marketing programs for many brands and organizations. Kathleen takes the time to understand the business goals of her clients, as well as the products and services that she markets. She brings her clients’ goals and concepts to life and can reach niche audiences that would be otherwise inaccessible.
Kathleen has taught Multimedia Design and Development as an adjunct professor at Parsons Design School in New York City; and Online Public Relations at SUNY New Paltz. She holds a Bachelor of Fine Arts in Computer Art from the School of Visual Arts located in New York City. When she’s not at the office, Kathleen enjoys spending time with her Fiancé and two teenage children. Kathleen holds a second degree Black Belt in traditional Japanese Karate and a first degree Black Belt in Okinawa Weaponry from Starr’s Black Belt Academy. She also enjoys weeding her gardens, hiking, renovating her 1800’s farmhouse and reading historical fiction novels.
Founder & President
Born in Brooklyn, Emily traveled upstate to achieve a Bachelor of Science degree in Innovation and Entrepreneurship at Clarkson University, then immediately accepted a position in product development which led to her career in marketing. With previous experience in innovation and marketing, she brings a unique affinity to connecting businesses with customers in a digital age. Emily is an expert in the disciplines of content positioning, social media promotion, pay-per-click advertising, and carries a Google Ads Certification. As a member of the KathodeRay strategic team, Emily designs, develops, and directs the implementation of the Digital Marketing components of client campaigns, ensuring continuity of message and brand between online and traditional media, and producing measurable results that maximize Return-on-Investment.
Emily’s passions also include: Exploring new and local businesses, event planning, enjoying a vegetarian lifestyle, and quality time with her dog. She actively supports animal rights and is a member of the Catskill Animal Sanctuary.
VP of Digital Marketing
Judy brings an international flair to the KathodeRay media team. Born and raised in England, she has lived in 7 different countries throughout her life and worked in 4. Her interest in mathematics and working with figures makes her a natural fit for KathodeRay.
Judy is in charge of managing the office as well as essential bookkeeping tasks. She interacts with clients on a daily basis, both with billing and to coordinate miscellaneous requests that come in. She also works closely with KathodeRay employees to ensure the accuracy of invoices and other correspondence.
Judy originally became an Administrative Assistant as a means to fund her love of globetrotting. Counting the 7 where she has maintained a residence, Judy has visited 30 different countries on 4 continents. This worldly outlook simultaneously gives her both the ability to work with a diverse variety of people and a means to escape from the daily routine.
Audra joined the KathodeRay team with over 25 years hands-on design experience – creating visual marketing and advertising materials that connect with viewers and create action. Her designs have been instrumental in the success of consumer campaigns, professional services promotion, business-to-business marketing, and not-for-profit awareness. She has an extensive background in print production, as well as creating infographics that visually convey highly technical concepts and data. Her versatility makes her elegant designs effective in all types of media: from print ads to posters, brochures & billboards; From websites and digital display ads, to engaging social media posts, online publications, presentations, and resources.
Audra was born in Toms River on the New Jersey Shore and received her Bachelor of Fine Arts degree from Trenton State College. When she’s not working on a campaign, she enjoys boating & sea-glass hunting, gardening, cooking and travel.
Brian’s interest in technology blossomed in high school and years later he became enthralled by computers. Now with over six years of web design experience, Brian’s knowledge of web design, development, and maintenance has led him to become an exceptional WordPress Developer here at KathodeRay.
Brian is responsible for developing websites by using given design and data to meet our clients’ needs. He uses those parameters to acquire a user-friendly interface while trying to match the highest quality level.
Outside of the office, Brian’s passion for design and technology carries over into his personal life. He spends his spare time designing furniture, providing computer and network support, and experimenting with the latest technology.
Lead WordPress Developer
Originally from Brooklyn, Diane received her Associates Degree in Accounting from Kingsborough Community College and went on to obtain a Bachelors in Marketing from Baruch College in 1998. Her previous positions with NYC advertising and marketing firms La Micela and Saatchi & Saatchi gave her the real-world skills needed to thrive and excel in a fast-paced, deadline-driven work environment.
Re-locating to Greene County, NY to raise her family, Diane brings focused, detail-oriented experience to the team at KathodeRay, deploying and administering engaging content across websites and marketing campaigns. When not in the office, her three children keep Diane quite busy, but she carves out time to rollerblade, snowboard, and pursue a life-long love of reading.