This is how we craft a successful marketing campaign for your organization.
First, we dig into the strategic goals of your company, organization or government entity. We do this by asking a series of questions, such as…
- Is the goal to raise awareness of an issue?
- Are you seeking to increase the visibility of your government organization?
- Is your company seeking to grow product sales or expand a service line?
- How much growth or market share do you need or want to get?
We keep asking deeper questions until we have a clear understanding of your goals. Then we brainstorm marketing strategy options.
As we start to define the strategy, other questions may be:
- Is your audience local, regional or national?
- What is the age of your ideal prospect?
- What are their interests, job titles, income and affiliations?
Then, we determine if your marketing efforts should be passive, moderate or aggressive. Marketing campaigns are most effective when sustained consistently. Starting and stopping your efforts due to budget restraints hurts more than helps.
In this part of the process, you will receive a proposal that details a complete roll-out plan. We usually include an outline of recommended website changes, collateral and campaign ideas. Together, we make sure the campaign aligns with your organization’s strategic goals.
After the campaign is running, we evaluate the results. As we see what’s working, we tweak what we are putting time into to get better results over time. As your organization and strategy evolves, we keep in touch with you, so your marketing keeps pace.
If you already have marketing efforts in place, we do not always need to start from scratch.
Our agency enjoys collaborating with other agencies and individuals. We also recognize your team may be successful with parts of an existing advertising plan. But they need help with specific projects to supplement their knowledgebase. We can jump in and fill in gaps or give an unbiased opinion on what is working and what needs improvement.