• Who We Work With

    KathodeRay is a highly experienced full-service marketing agency. We connect governments and organizations to their communities using ingenuity and imagination. We also work with small businesses in specialty niches to attract profitable customers, through Economic Development Marketing Grants or their own investment.

Reducing Harm caused by Opioids and Fentanyl since 2017

Fentanyl Awareness Video and Mobile Mock-upKathodeRay Media’s Public Health and Awareness campaigns are dedicated to making an impact on communities and the lives affected by opioid use disorder.

Our team has extensive knowledge placing, negotiating, and optimizing media buys around opioid use disorder campaigns. Our creative includes branding and messaging, video production, collateral production, social media campaigns, programmatic advertising, OTT, TV, radio, and print advertisement,

We have worked closely with many organizations including Greene County Rural Health Network, Greene County Public Health Department, HEALing Communities Study in Columbia and Greene Counties, Greener Pathways, and Columbia-Greene Addiction Coalition.

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What We Do

Our Full-service Marketing Agency provides many services to our clients. We get asked “Do you do this”? The answer is probably yes, but if not, we can help you find the best company who can. To help you spot the service you are looking for here are some of the things we do.

Creating Successful Marketing Campaigns

Strategic Marketing Campaign WorkflowThis is how we craft a successful marketing campaign for your organization.

First, we dig into the strategic goals of your company, organization or government entity. We do this by asking a series of questions, such as…

  • Is the goal to raise awareness of an issue?
  • Are you seeking to increase the visibility of your government organization?
  • Is your company seeking to grow product sales or expand a service line?
  • How much growth or market share do you need or want to get?

We keep asking deeper questions until we have a clear understanding of your goals. Then we brainstorm marketing strategy options.

As we start to define the strategy, other questions may be:

  • Is your audience local, regional or national?
  • What is the age of your ideal prospect?
  • What are their interests, job titles, income and affiliations?

Then, we determine if your marketing efforts should be passive, moderate or aggressive. Marketing campaigns are most effective when sustained consistently. Starting and stopping your efforts due to budget restraints hurts more than helps.

In this part of the process, you will receive a proposal that details a complete roll-out plan. We usually include an outline of recommended website changes, collateral and campaign ideas. Together, we make sure the campaign aligns with your organization’s strategic goals.

After the campaign is running, we evaluate the results. As we see what’s working, we tweak what we are putting time into to get better results over time. As your organization and strategy evolves, we keep in touch with you, so your marketing keeps pace.

If you already have marketing efforts in place, we do not always need to start from scratch.

Our agency enjoys collaborating with other agencies and individuals. We also recognize your team may be successful with parts of an existing advertising plan. But they need help with specific projects to supplement their knowledgebase. We can jump in and fill in gaps or give an unbiased opinion on what is working and what needs improvement.

Knowledge and Discovery

We love learning and sharing. Read our latest articles and materials to keep up to date on government issues, communications and marketing. The “Answers” section of our website houses all these articles, with these three being our most recent: