Work / Email Campaigns & Nurturing Workflows
In need of an email marketing specialist? You’ve come to the right place. At KathodeRay Media, we’ve developed email marketing campaigns for a variety of clients including small business, government agencies and public health agencies. Our team handles everything from coming up with topics, designing and laying out the emails, writing the content, selecting imagery and scheduling the emails. We also provide monitor the performance of the email marketing campaigns and provide our clients with metrics.
Whether you need a standard monthly newsletter to keep your customers up-to-date about the latest news and products, or an automated workflow campaign to nurture a consumer from the consideration stage to the purchase stage, KathodeRay Media has you covered.
Benefits of email marketing
- Drives traffic to your website
- Strengthens relationships with customers
- Increases brand awareness
- Ability to find and nurture quality leads
- Immediate results that are easy to track
- Generation of contact lists that can be easily used for remarketing efforts
- Automated scheduling allows you to prepare content and schedule it in advance
- Enables you to gather feedback from customers
- Builds credibility
Nurturing leads via email
As your email marketing specialist, KathodeRay Media will strategically develop email content to help guide leads along their buyer journey – from the awareness stage, to consideration stage to decision stage.
For example, our team can develop educational content such as ebooks, which will be offered on your website and social media. When potential customers download the ebook using their email address, they will then be able to receive additional information and offers to help them progress to the consideration and decision stages. Personalizing email content based on where leads are at in their buyer journey leads to more conversions – turning leads into valued customers.
Contact us to learn more about our email marketing services!