Work / Government Communications and Economic Development

KathodeRay is a full-service marketing agency that connects government organizations to their communities. Wondering how can we help your community? We use ingenuity and imagination to …

  • Create awareness of progress and opportunity within your community.
  • Help residents and visitors find local shopping, dining, and service businesses.
  • Make residents and stakeholders aware of challenges that affect them and their community. While encouraging them to get help or get involved.
  • Attract new small businesses while helping micro-entrepreneurs be successful.

The following project samples show how our small (but mighty) woman owned and operated marketing agency can help your community thrive. We use tried and true methods that will connect your organization to your residents using social, digital and traditional media.

Brand Creation and Messaging

Work sample from Transit | Chautauqua County, NY
Transit | Chautauqua County, NY
KRM is currently under a multi-year contract with CARTS, rebranding the system to CHQ Transit, and transforming the on-bus experience to attract new, sustainable ridership from commuters, students and tourists while maintaining service for existing clients. CHQ Transit is an impactful, memorable and cohesive brand identity that elevates the Chautauqua Area Regional Transit Systems as an economic driver for businesses, institutions, and destinations throughout the county
Work sample from Economic Development | Rockland County, NY
Economic Development | Rockland County, NY
Commerce is the lifeline that ties Rockland County and all the associated “Rock Brands” together. It’s what encourages economic stability and growth, and it supports a healthy business environment and empowers companies to compete at the highest level.
Work sample from Business Attraction | Rockland County, NY
Business Attraction | Rockland County, NY
Rockland County is bursting with opportunity for employers and possesses a combination of key factors that Make It Rockland. Its unparalleled amenities, highly educated, driven, and diverse workforce, desirable residential options, and business-friendly services are what attract so many people and businesses to the area.
Work sample from Film Office | Rockland County, NY
Film Office | Rockland County, NY
The film industry isn’t just for NYC or LA, as film production in Rockland County has grown to become one of its most profitable industry sectors. More and more producers and film workers have noticed Rockland’s great variety of locations, its proximity to NYC, and pro-business focus make it a leading destination in the world for filming. This generates revenue and helps spur development in the County, while also giving us a chance to display all the things that make Rockland great and helps foster pride in its communities.
Work sample from Tourism | Rockland County, NY
Tourism | Rockland County, NY
Rockland County is the “Gateway to New York” – to those coming up from NYC and Long Island, it’s their gateway to the rest of the state. To those coming from other regions of the state, it’s their gateway to the city. More than that, though, Rockland County possesses an eclectic mix of unmatched natural, cultural, historical, and commercial assets attracting visitors from all over the world. While within the region, the rich and diverse culture and special attractions will entice tourists to make their Destination Rockland, again and again.
Work sample from Economic Development | Town of Greenville, NY
Economic Development | Town of Greenville, NY
Greenville is one of the oldest incorporated rural valley towns in Greene County, NY. While other towns in the county are experiencing significant economic growth, Greenville faces challenges attracting new visitors, residents, and businesses. KathodeRay worked with the town to develop a new brand that encapsulates Greenville's life-style, business climate, and community.
Work sample from Broadband Expansion | Greene County, NY
Broadband Expansion | Greene County, NY
An influx of federal funding delivered under the American Rescue Plan Act of 2021 will enable Greene County to provide last-mile broadband connectivity to unserved and underserved rural residents. This high-visibility, multi-year initiative required a memorable and impactful brand that identifies the effort and adheres it to the services provided by county government. Created and launched in June of 2021, the program has already produced a statistically valid sample of survey respondents, identifying specific underserved homes and businesses for connection.
Work sample from Transit | Greene County, NY
Transit | Greene County, NY
The Greene County Department of Human Services had the goal of increasing ridership on a new public transit route linking Greene and Columbia counties via the Rip Van Winkle Bridge. A significant number of students at Columbia Greene Community College, as well as workers at Columbia Memorial Health services live in Greene County and could benefit from affordable commuter transport. A cashless app was implemented in early 2020 so riders could buy discounted, all-day passes on their smartphones, and the program was branded with the new route number as “Ride 711 – It’s a River, Get Over It!”. An integrated social media post and advertising campaign, as will as the distribution of printed collateral was initially very well received prior to the COVID restrictions implemented in March 2020.
Work sample from Economic Development | Greene County, NY
Economic Development | Greene County, NY
The Greene County Economic Development Corporation was established in May, 2018 with the goal of attracting 25-45 year old's looking the optimal place to live, work, start a business, and raise a family.
Work sample from Buy Local - Business Attraction | Greene County
Buy Local - Business Attraction | Greene County
Our mission? To increase sales tax revenue. Sounds boring doesn't it? We didn't think so. In 2008, Greene County's buy local campaign started with an agenda to "Think BiG". Which eventually transformed into our Buy In Greene “buy local” program. We also paired it with an Invest In Greene business attraction component. By combining the two, we helped Greene County Main Street businesses thrive.

Website Design & Development

Website Design & Development

Municipal Website | Town of Greenville, NY

Website Design & Development

Municipal Website | Town of Windham, NY

Website Design & Development

Business Attraction | Invest in Greene

Website Design & Development

Transit - New Route | Greene County, NY

Website Design & Development

Economic Development Corporation Website | Greene County, NY

Website Design & Development

Buy Local Website Directory | Buy In Greene

Website Design & Development

Municipal Website | Town of Cairo, NY

Advertising Campaign, Planning, Creative & Management

View full work sample from Flyer - Talent Attraction | Greene County Economic Development Corporation
Flyer - Talent Attraction | Greene County Economic Development Corporation
View full work sample from Print Ad - Thirsty for a New Opportunity | Invest in Greene
Print Ad - Thirsty for a New Opportunity | Invest in Greene
View full work sample from Print Ad - Follow Your Dream | Greene County Economic Development Corporation
Print Ad - Follow Your Dream | Greene County Economic Development Corporation

Advertising Campaign, Planning, Creative & Management

Flyer - Talent Attraction | Greene County Economic Development Corporation

Advertising Campaign, Planning, Creative & Management

Print Ad - Fall | Destination Rockland

Advertising Campaign, Planning, Creative & Management

Bus Wrap | Buy in Greene

Advertising Campaign, Planning, Creative & Management

Digital Sign-Summer | Destination Rockland

Advertising Campaign, Planning, Creative & Management

Print Ad - Thirsty for a New Opportunity | Invest in Greene

Advertising Campaign, Planning, Creative & Management

Print Ad - Follow Your Dream | Greene County Economic Development Corporation

Advertising Campaign, Planning, Creative & Management

Print Ad - Start a Cidery | Invest in Greene

Social Media Strategy & Campaigns

Social Ad - Valentine's Day | Buy in Greene

Social Media Strategy & Campaigns

Instagram | Buy in Greene

Social Media Strategy & Campaigns

Facebook | Buy in Greene

Social Media Strategy & Campaigns

Instagram | Greene EDC

Social Media Strategy & Campaigns

Facebook | Greene County EDC

Social Media Strategy & Campaigns

Social Ad - Summer Shopping | Buy in Greene

Social Media Strategy & Campaigns

Social Ad - Summer Adventure | Buy in Greene

Social Media Strategy & Campaigns

Easter Ad Campaign | Buy in Greene

Social Media Strategy & Campaigns

Transit - New Route | Greene County, NY

Pay-Per-Click & Digital Advertising

View full work sample from Business Attraction Display Ad | Invest in Greene
Business Attraction Display Ad | Invest in Greene
View full work sample from Shop Local Holiday Campaign Display Ad | Buy in Greene
Shop Local Holiday Campaign Display Ad | Buy in Greene
View full work sample from Back To School Campaign Display Ad | Buy in Greene
Back To School Campaign Display Ad | Buy in Greene
View full work sample from Business Attraction Display Ad | Invest in Greene
Business Attraction Display Ad | Invest in Greene
View full work sample from Shop Local Fall Campaign Display Ad | Buy in Greene
Shop Local Fall Campaign Display Ad | Buy in Greene
View full work sample from Shop Local Holiday Campaign Display Ad | Buy in Greene
Shop Local Holiday Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Digital Ad - Spring | Destination Rockland

Pay-Per-Click & Digital Advertising

Business Attraction Display Ad | Invest in Greene

Pay-Per-Click & Digital Advertising

Shop Local Holiday Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Back To School Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Shop Local Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Shop Local Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Business Attraction Display Ad | Invest in Greene

Pay-Per-Click & Digital Advertising

Shop Local Fall Campaign Display Ad | Buy in Greene

Pay-Per-Click & Digital Advertising

Shop Local Holiday Campaign Display Ad | Buy in Greene

Email Campaigns and Nurturing Workflows

Email Campaigns and Nurturing Workflows

Business Attraction Nurturing Email | Invest in Greene

Email Campaigns and Nurturing Workflows

Positively Greene Update | Greene County, NY

Email Campaigns and Nurturing Workflows

Holiday Consumer Newsletter | Buy in Greene

Email Campaigns and Nurturing Workflows

Greene Government News | Greene County, NY

Email Campaigns and Nurturing Workflows

COVID-19 Recovery Plan | Greene County, NY

Photography & Videography

View full work sample from Holiday Buy Local Campaign Video 2021 | Greene County, NY
Holiday Buy Local Campaign Video 2021 | Greene County, NY
View full work sample from Holiday Buy Local Campaign Video 2020 | Greene County, NY
Holiday Buy Local Campaign Video 2020 | Greene County, NY
View full work sample from Holiday Buy Local Campaign Video 2019 | Greene County, NY
Holiday Buy Local Campaign Video 2019 | Greene County, NY

Photography & Videography

Virtual Main Street - 360 Tours | Buy in Greene

Photography & Videography

Holiday Buy Local Campaign Video 2021 | Greene County, NY

Photography & Videography

Video Sign - Winter | Destination Rockland

Photography & Videography

Retail Business Spotlight | Buy in Greene

Photography & Videography

Holiday Buy Local Campaign Video 2020 | Greene County, NY

Photography & Videography

World's Oldest Fossil Forest Video | Cairo, NY

Photography & Videography

Holiday Buy Local Campaign Video 2019 | Greene County, NY

Our Government Marketing Method

We start with a STRATEGY

We ask questions.
It’s all about you. Not us. We start by learning as much as we can about your county or region. We read your studies and plans. We talk. We brainstorm. We ponder.

We set goals.
What types of businesses does your region want to attract? What is your region missing? Do your communities need more kids to fill the schools? Or do you need more nurses to take care of your residents as they age? Let’s dig deep and figure out what your community needs.

We create a plan.
Based on what we learn about you and your objectives, we create a tailored approach backed by our experience in Economic Development. We have a lot of flexibility as a small organization. Our team understands your account in depth and can pivot as required.

Then we roll-out the PLAN

We create stories.
Our goal is to engage and attract influencers. But, we aren’t talking about famous influencers, although that doesn’t hurt. We are talking about your residents, visitors, small business owners, or corporate executives. These influencers share information among their peers, teammates and colleagues. We want them talking about your region as a terrific place to visit, to live, to do business, to raise a family.

Leverage technology.
The platforms we prefer are WordPress with plugins that add needed functionality. We would also recommend pairing with HubSpot. This will give us added audience information and a CRM. If HubSpot is too costly, we can leverage SharpSpring instead. (We have created products in both).

Create the brand, website and supporting materials needed.
A large part of our success is writing content for each individual audience. Our strategic content writers, usability designers, marketing specialists and website programmers all work together with your team as a cohesive unit.

Roll out your program.
Yay! We take your program live and announce it to your key influencers.

Finally, we ANALYZE, TWEAK & REFINE

Our best successes are with clients we have an ongoing relationship with. This helps us review, analyze, tweak and refine our programs for a better ROI.

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