Work sample from Transit | Chautauqua County, NY
Transit | Chautauqua County, NY
KRM is currently under a multi-year contract with CARTS, rebranding the system to CHQ Transit, and transforming the on-bus experience to attract new, sustainable ridership from commuters, students and tourists while maintaining service for existing clients. CHQ Transit is an impactful, memorable and cohesive brand identity that elevates the Chautauqua Area Regional Transit Systems as an economic driver for businesses, institutions, and destinations throughout the county
Work sample from Economic Development | Rockland County, NY
Economic Development | Rockland County, NY
Commerce is the lifeline that ties Rockland County and all the associated “Rock Brands” together. It’s what encourages economic stability and growth, and it supports a healthy business environment and empowers companies to compete at the highest level.
Work sample from Business Attraction | Rockland County, NY
Business Attraction | Rockland County, NY
Rockland County is bursting with opportunity for employers and possesses a combination of key factors that Make It Rockland. Its unparalleled amenities, highly educated, driven, and diverse workforce, desirable residential options, and business-friendly services are what attract so many people and businesses to the area.
Work sample from Film Office | Rockland County, NY
Film Office | Rockland County, NY
The film industry isn’t just for NYC or LA, as film production in Rockland County has grown to become one of its most profitable industry sectors. More and more producers and film workers have noticed Rockland’s great variety of locations, its proximity to NYC, and pro-business focus make it a leading destination in the world for filming. This generates revenue and helps spur development in the County, while also giving us a chance to display all the things that make Rockland great and helps foster pride in its communities.
Work sample from Tourism | Rockland County, NY
Tourism | Rockland County, NY
Rockland County is the “Gateway to New York” – to those coming up from NYC and Long Island, it’s their gateway to the rest of the state. To those coming from other regions of the state, it’s their gateway to the city. More than that, though, Rockland County possesses an eclectic mix of unmatched natural, cultural, historical, and commercial assets attracting visitors from all over the world. While within the region, the rich and diverse culture and special attractions will entice tourists to make their Destination Rockland, again and again.
Work sample from Economic Development | Town of Greenville, NY
Economic Development | Town of Greenville, NY
Greenville is one of the oldest incorporated rural valley towns in Greene County, NY. While other towns in the county are experiencing significant economic growth, Greenville faces challenges attracting new visitors, residents, and businesses. KathodeRay worked with the town to develop a new brand that encapsulates Greenville's life-style, business climate, and community.
Work sample from Broadband Expansion | Greene County, NY
Broadband Expansion | Greene County, NY
An influx of federal funding delivered under the American Rescue Plan Act of 2021 will enable Greene County to provide last-mile broadband connectivity to unserved and underserved rural residents. This high-visibility, multi-year initiative required a memorable and impactful brand that identifies the effort and adheres it to the services provided by county government. Created and launched in June of 2021, the program has already produced a statistically valid sample of survey respondents, identifying specific underserved homes and businesses for connection.
Work sample from Transit | Greene County, NY
Transit | Greene County, NY
The Greene County Department of Human Services had the goal of increasing ridership on a new public transit route linking Greene and Columbia counties via the Rip Van Winkle Bridge. A significant number of students at Columbia Greene Community College, as well as workers at Columbia Memorial Health services live in Greene County and could benefit from affordable commuter transport. A cashless app was implemented in early 2020 so riders could buy discounted, all-day passes on their smartphones, and the program was branded with the new route number as “Ride 711 – It’s a River, Get Over It!”. An integrated social media post and advertising campaign, as will as the distribution of printed collateral was initially very well received prior to the COVID restrictions implemented in March 2020.
Work sample from Economic Development | Greene County, NY
Economic Development | Greene County, NY
The Greene County Economic Development Corporation was established in May, 2018 with the goal of attracting 25-45 year old's looking the optimal place to live, work, start a business, and raise a family.
Work sample from Buy Local - Business Attraction | Greene County
Buy Local - Business Attraction | Greene County
Our mission? To increase sales tax revenue. Sounds boring doesn't it? We didn't think so.
In 2008, Greene County's buy local campaign started with an agenda to "Think BiG". Which eventually transformed into our Buy In Greene “buy local” program. We also paired it with an Invest In Greene business attraction component.
By combining the two, we helped Greene County Main Street businesses thrive.
Work sample from Tourism | Historic Huguenot Street
Tourism | Historic Huguenot Street
A little over 10 years ago, KathodeRay created this logo for Historic Huguenot Street. Historic Huguenot Street is a 10-acre National Historic Landmark District. Visitors experience over 300 years of history while visiting seven historic stone-house museums. It is a unique historic destination in New Paltz, New York.
The icons of the houses were a core part of this logo treatment and remains in their logo today. The typography and colors have since been updated – which looks fab by the way. We are thrilled that the essence of our design remains in-tact after so much time has passed.
Work sample from Museum | Mid-Hudson Children's Museum
Museum | Mid-Hudson Children's Museum
When our founder Kathleen’s children were young, her family would spend a lot of time in children’s museums. They had the opportunity to visit the Mid-Hudson Children’s Museum and her kids greatly enjoyed the experience. To give back to their community, her team donated their time to help the Director and Board create a new brand identity. This logo treatment was envisioned and created – and still in use today.