Work / Public Health and Awareness

KathodeRay is a full-service marketing agency that connects organizations to their communities. Wondering how can we help your community? We use ingenuity and imagination to …

  • Make residents and stakeholders aware of challenges that affect them and their community.
  • Encouraging residents and stakeholders to get help or get involved.

The following project samples show how our small (but mighty) woman owned and operated marketing agency can help your community thrive. We use tried and true methods that will connect your organization to your intended audience using social, digital and traditional media.

Brand Creation and Messaging

Work sample from Spiritual Awareness and Healing | His Person
Spiritual Awareness and Healing | His Person
Every now and again, we are called to help someone realize their personal mission. This brand is just that. We interpreted words and feelings into a simple elegant logo. The goal? For "Everyone to Feel the Weight of this World Lifted from their Shoulders and Replaced with the Peace of God."
Work sample from Harm Reduction Awareness | Greene County Public Health
Harm Reduction Awareness | Greene County Public Health
Overdosing from drugs laced with fentanyl is a nationwide epidemic. Unfortunately, the overdose rate in Greene County, New York has been increasing dramatically. The reason? It’s hard to tell the difference between drugs laced with fentanyl and those that aren’t. Our team helped Greene County Public Health get the word out that fentanyl test strips are available for FREE. This brand treatment conveys to "Stop and Check for Fentanyl". Lives depend on our target audience taking the next step to get the test strips. Shown is the logo on a sticker that was designed to be placed in public restrooms, as part of our grassroots outreach.
Work sample from Healthy Living Awareness | Wake Up and Learn
Healthy Living Awareness | Wake Up and Learn
Wake Up and Learn promotes awareness that a good night’s sleep is important for teens and kids. The logo we created for them is fun and inviting. Why? We provide easy to understand tips for teens, kids and parents, but want to keep the tone fun, so they hear the advice. The organization also helps educators spot when their students are lacking sleep. If there is a sleep disorder discovered, the underlying causes can be addressed, helping the student be successful and happy.
Work sample from Recovery Awareness | Columbia-Greene Addiction Coalition
Recovery Awareness | Columbia-Greene Addiction Coalition
Columbia and Greene counties established a coalition to combat the stigma of addiction. As they formed, their workgroup wanted a distinctive logo and brand identity. In the design, we wanted to convey hope, stability, and a bright future.
Work sample from Recovery Services | Greener Pathways
Recovery Services | Greener Pathways
Greener Pathways’ mission? To guide families and individuals who are suffering from opioid addiction through recovery. Based in Greene and Columbia Counties of New York - their logo reflects the hope and healing that can be achieved through recovery.
Work sample from Community Outreach | Community Action of Greene County NY
Community Outreach | Community Action of Greene County NY
Communication Action of Greene County offers community and emergency service programs. Primarily for low-income and vulnerable individuals and families to help them achieve self-sufficiency. In short, they provide a helping hand to those in need. Although they are part of a larger organization, they wanted a logo that was unique to them.

Website Design & Development

Website Design & Development

Public Health | Columbia County NY Public Health

Website Design & Development

Healthy Living Awareness | Wake Up and Learn

Website Design & Development

Recovery Awareness | Columbia-Greene Addiction Coaltion

Website Design & Development

Emergency Services | Greenport Rescue Squad

Website Design & Development

Public Health Advocacy and Support | NYSACHO

Website Design & Development

Spiritual Awareness and Healing | His Person

Website Design & Development

Disability Advocate, Resources and Services | COARC

Advertising Campaign, Planning, Creative & Management

View full work sample from Harm Reduction Print Campaign | Columbia-Greene Addiction Coalition
Harm Reduction Print Campaign | Columbia-Greene Addiction Coalition
View full work sample from Print Campaign - Harm Reduction Awareness- Greene County Public Health
Print Campaign - Harm Reduction Awareness- Greene County Public Health

Advertising Campaign, Planning, Creative & Management

Harm Reduction Print Campaign | Columbia-Greene Addiction Coalition

Advertising Campaign, Planning, Creative & Management

Print Campaign - Harm Reduction Awareness- Greene County Public Health

Pay-Per-Click & Digital Advertising

View full work sample from Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network
Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network
View full work sample from Digital Ad - Vaping | Greene County Rural Health Network
Digital Ad - Vaping | Greene County Rural Health Network
View full work sample from Digital Ad - Harm Reduction | Greene County Public Health
Digital Ad - Harm Reduction | Greene County Public Health

Pay-Per-Click & Digital Advertising

Digital Ad - Breast Cancer Awareness | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

Digital Ad - Vaping | Greene County Rural Health Network

Pay-Per-Click & Digital Advertising

Digital Ad - Harm Reduction | Greene County Public Health

Photography & Videography

View full work sample from Harm Reduction | Columbia-Greene Addiction Coalition
Harm Reduction | Columbia-Greene Addiction Coalition
View full work sample from Test for Fentanyl Campaign | Greene County NY Public Health
Test for Fentanyl Campaign | Greene County NY Public Health
View full work sample from Test for Fentanyl Campaign Video 2 | Greene County NY Public Health
Test for Fentanyl Campaign Video 2 | Greene County NY Public Health

Photography & Videography

Harm Reduction | Columbia-Greene Addiction Coalition

Photography & Videography

Test for Fentanyl Campaign | Greene County NY Public Health

Photography & Videography

Test for Fentanyl Campaign Video 2 | Greene County NY Public Health

Photography & Videography

Anti-Stigma Campaign | Greener Pathways

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