Keeping Greene County Informed During COVID-19
COVID-19 presented a unique challenge. The Governor of New York put the state on Pause starting March 22, 2020. As a result, the global pandemic brought our lives and many livelihoods to a full stop.
Throughout the following weeks, KathodeRay helped Greene County communicate to residents and businesses. Due to the number of followers, we used Buy In Greene and Economic Development Corp established channels.
One way we did this is using pop-up window, displayed on all Greene County websites. This helped residents, second homeowners and business owners easily find information.
One part of our COVID-19 program was to keep residents informed. To help people navigate the crisis, we sent emails, social posts and press releases.
- Unique visitors to the Greene County Government website increased by 250%
- Half of the website visitors consistently returned to the website
- Over 80,000 people reached through paid and organic Facebook social posts and ads
The information distributed included:
- Daily COVID-19 health statistics – during the peak of the crisis
- Social distancing information and tips
- Mask distribution and COVID-19 testing site locations
- County services information
Following is a small sampling of Facebook and Instagram Posts, on Buy In Greene and Greene County EDC. The posts included information on:
- State regulations and rules
- Destination closings
- Transportation updates
- Store reopenings
Another part of our program supported and informed business owners. The pandemic brought many challenges to business owners. Executive Order forced many businesses to shut their doors temporarily. It was necessary to help business owners navigate the situation. We distributed emails and created a COVID-19 landing page on GCEDC’s website.
Listen to Pat Linger, Chair of the Greene County Legislature and District 5 New Baltimore. He explains our role during a COVID-19 interview on radio station WRIP 97.9.
Reopening Greene County
These promotional videos were released to generate interest and sales. County programs rely heavily on the income generated by sales taxes. With the local economy shut down, many consumers purchased taxable goods online. Our goal is to bring that spending back in-county, and as a first step, help consumers know what services are available.