Bringing awareness and a path to recovery to those suffering from an addiction to opioids.
Greener Pathways guides families and individuals who are suffering from opioid addiction through a variety of programs.
In 2018, Greene County had the third highest rate of opioid-related deaths in New York State, so our community-awareness messaging focused on recognizing the signs. If you or someone you love suffers from addiction, help is just a call (or click) away at www.greenerpathways.org.
This trifold brochure is distributed throughout Greene and Columbia Counties.
Creating Awareness Using Video
At the time, not a lot of people realized how much a problem opioid addiction was. One of our primary objectives was to let residents and influencers know there was a problem. And it was more prevalent in the area then they would have realized. We placed a looping video in County lobbies and non-profits. At the same time we broadcasted the video on the local cable network.
Social Media and First Responders
As viewing trends were trending locally, we also reached out on social media. One platform that was especially effective was snapchat. We were able to reach a younger audience, who wasn’t watching cable.
We also created Palm Cards that could be distributed by EMTs and local Police. They are often in contact with those suffering from addiction or their families. This is a perfect way to introduce the ways they can get help and treatment.
Using the Website as a Community Resource
The website for Greener Pathways conveys information to several audiences:
- Public – statistics helped to show the reality of the issue at hand.
- Community influencers – showcase efforts by the Federal and State to solve the issue.
- Affected by addiction – when someone has a substance use disorder they are often reluctant to seek help. The website offers resources to help them get the assistance they need.