Columbia and Greene counties established a coalition to combat the stigma of addiction. As they formed, their workgroup wanted a distinctive logo and image. So, KathodeRay was brought in to create their non-profit coalition brand identity. In the design, we wanted to convey hope, stability, and a bright future.
Addiction is a complex disease that can be chronic. It affects people from all walks of life, at different times in their lives. The road to recovery is usually a winding road and not a straight path.
Reducing stigma in communities encourages people who are suffering from addiction to get help. One way to reduce stigma is to talk about addiction openly.
To help the twin counties community understand C-GAC’s mission – a flyer and brochure were created that succinctly describe its mission and purpose.
We also created Palm Cards to give to first responders, such as EMTs and police officers. This simple card clearly offers help in whatever stage a person may be in.
The website, a resources Google map, and an opioid data dashboard are designed to increase community engagement by helping people understand substance abuse disorder, view community statistics, and find resources to get help for themselves or someone they love.
Create Awareness through Media and Grassroots Engagement
Media and grassroots campaigns can help create awareness about many social issues including addiction and harm reduction. We helped CGAC with campaigns including alcohol addiction awareness, vaping myths, overdose awareness, and the importance of carrying Naloxone.