The Rockland County Department of Economic Development, Tourism & Film desired to re-brand themselves with a global brand for the department, and sub-brands for each of their focus areas.
In 2021 KRM was selected to work closely with the department to design these brands and produce a comprehensive style guide as a means of communicating the goals and voice for all the associated “Rock” Brands (usage, fonts, spacing, logos and color palettes).
Campaign Goal:
The goal of this project was to create a distinct overarching brand with supporting sub-brands for the Rockland County Department of Economic Development, Tourism & Film, to be utilized in all marketing, websites, social media, and advertising.
Deliverables:
Rockland Commerce ties Rockland County and all the associated “Rock Brands” together.
Make It Rockland represents the robust economy, highly educated and diverse workforce, desirable residential options, and business-friendly services.
Destination Rockland celebrates the county as the gateway to the state from NYC & Long Island, and the gateway to the city from Upstate.
Reel Rockland identifies the film production successes for the county that have grown to become one of its most profitable industry sectors.