Work / Economic Development

Economic Development Marketing helps regions and counties attract profitable businesses to increase tax revenue.

Our Economic Development Marketing Method

We start with a Strategy

We ask questions.
It’s all about you. Not us. We start by learning as much as we can about your county or region. We read your studies and plans. We talk. We brainstorm. We ponder.

We set goals.
What types of businesses does your region want to attract? What is your region missing? Do your communities need more kids to fill the schools? Or do you need more nurses to take care of your residents as they age? Let’s dig deep and figure out what your community needs.

We create a plan.
Based on what we learn about you and your objectives, we create a tailored approach backed by our experience in Economic Development. We have a lot of flexibility as a small organization. Our team understands your account in depth and can pivot as required.

Then we roll-out the plan:

We create stories.
Our goal is to engage and attract influencers. But, we aren’t talking about famous influencers, although that doesn’t hurt. We are talking about your residents, visitors, small business owners, or corporate executives. These influencers share information among their peers, teammates and colleagues. We want them talking about your region as a terrific place to visit, to live, to do business, to raise a family.
Leverage technology.
The platforms we prefer are WordPress with plugins that add needed functionality. We would also recommend pairing with HubSpot. This will give us added audience information and a CRM. If HubSpot is too costly, we can leverage SharpSpring instead. (We have created products in both).

Create the brand, website and supporting materials needed.
A large part of our success is writing content for each individual audience. Our strategic content writers, usability designers, marketing specialists and website programmers all work together with your team as a cohesive unit.

Roll out your program.
Yay! We take your program live and announce it to your key influencers.

Finally, we analyze, tweak and refine.

Our best successes are with clients we have an ongoing relationship with. This helps us review, analyze, tweak and refine our programs for a better ROI.

View Our Work
Rockland County Department of Economic Development, Tourism & Film Logo
Rockland County Department of Economic Development, Tourism & Film
In January 2021, KathodeRay Media was awarded a contract to transform the brand presence of a municipal department, engaging its target audiences with intuitive, memorable and elegant implementations of its specific programs, services, and community interactions. Our approach was to create a master brand for these efforts with the common key element of 'Commerce' and three supporting sub-brands for each of the department's focus areas.
Greene County Economic Development Corporation Logo
Greene County Economic Development Corporation
In 2019, the Greene County Legislature created the Greene County Economic Development Corporation. For this organization, our targets are larger employers and destination businesses. We also need to attract owners of existing businesses who are seeking to relocate or expand. Greene County's core message is their communities are Affordable, Beautiful and Commutable. The website is simple and easy to us. It helps site selectors and developers find information to choose a location.
Buy In Greene Buy Local Campaign Logo
Buy In Greene Buy Local Campaign
In 2008, Greene County partnered with KathodeRay to create a buy local campaign. The campaign promoted local businesses to our residents and second homeowners. We started with a memorable logo and message and then to support and track the effort, we deployed a website. Finally to engage the public we produced supporting collateral and advertising.
Town of Cairo Logo
Town of Cairo
The Town of Cairo, NY wanted to attract new residents and business to their town. To do this we started by making information easier to access on their website. We branded the Town of Cairo as "The Gateway to the Catskills". We then launched a social media campaign targeting the New York City metro area.