Work / Government Communications
Your county or town government has messages to convey to your community. KathodeRay is a consistent and dependable Government Communications Agency partner.
Our team can help your County and Town:
• Develop strategies to keep your community top of mind.
• Keep many messages in the market – intact and understandable.
• Effectively connect your community with individuals, not demographic profiles.
• Ensure that your Departments are talking with each other and not over each other.
• Consistently measure key performance indicators to produce a return on investment.
• Commit to fiscally responsible advertising metrics and accountability.
• Keep and expand current vendor partnerships.
• Draft the language needed to acquire additional funding.
• Can turn on a dime and reprioritize as needed.
Our Government Communications Process
We start by learning as much as we can about your county or town.
Then we create ‘Personas’ for your community. Each Persona contains a demographic and psychographic profile. We research cultural and community orientations that may drive the persona’s actions.
We dig into your vision and community objectives. Creating a complete plan of action. From this plan, we develop imagery and messaging to elicit the desired response. No matter what media we use to relay the messaging.
After the messages are out in market – we review, analyze and tweak.
It is important to note, we perform the majority of our production work within our own teams. Occasionally, we subcontract media buying as well as photo and video shoots. Our subcontracted work is closely directed by our producers.